Today I received two phone calls and one voicemail from Steve Vasquez, President of PowerCoco. I’m not gonna lie.. it made me feel kinda important. We talked about the history of the brand, specific product features, market strategy, and the beverage industry. If you haven’t been following my PowerCoco post below are links so you can catch up.
PowerCoco’s Marketing: Social Media and eCommerce
PowerCoco’s Social Media
PowerCoco & DORCO Social Media Update
Our conversation was very normal. Its clear that PowerCoco wants to remain authentic by connecting with people and creating a grassroots movement. Social media is still their method of choice. PowerCoco is active on Facebook and Twitter. Overall, Steve is a great guy and seemed very knowledgeable about the beverage business. He thanked my for being a “fan of the brand” and was quick to correct me and give credit to Tyler Beuerlein for founding the company. Tyler and Steve are business partners who both want to give people a better sports drink. That’s the message they keep sending out. It’s important that PowerCoco makes product information readily available. If possible they should look to differentiate their SEO strategy between potential customers seeking information and customers that are closer to purchasing product.
PowerCoco might have hit the market at just the right time. Many a PowerCoco’s health benefits are inline with current food and beverage industry trends. 60 Minutes recently aired a report called “Is sugar toxic?”. In the report, Dr. Sanjay Gupta talked about new research showing that beyond weight gain, sugar can lead to conditions ranging from heart disease to cancer. PowerCoco is also gluten free. Gluten free food is a growing segment in groceries stores across America. This might be less of an advantage considering Gatorade is also gluten free. Regardless, stressing the health benefits of PowerCoco is a major selling point.
Steve gave me an inside scoop on a promotion deal PowerCoco will soon launch in the New York area. He could tell me all the details, but he did tell me that PowerCoco is teaming up with a New York NBA-star with 3 million twitter followers. There are only two NBA teams in the New York area. The New York Knicks and Brooklyn Nets. I did some checking on twitter and here’s what I’ve come up with.
Not sure who it’s going to be, but I’m looking forward to seeing what they do next. If you’re interested in purchasing PowerCoco and you’re located outside the New York area, checkout their Amazon Storefront.
